How To Sell Cannabis Online
40 Essential Steps
40 Essential Steps
There are a plethora of factors to consider when taking your cannabis business online. This list focuses on the pertinent modules and resources your website should have furnished. Let's dive into how to sell cannabis online.
MOBILE FRIENDLYPart of Google’s pagerank algorithm accounts for mobile speed and more and more users are browsing through mobile devices than desktops.It’s very important that your site is responsive.
MINIFY IMAGES AND CSSMinimizing image size and css compression drastically affect site performance and load times.
GOOGLE ANALYTICSKnowing the analytics which will give you insight into who’s visiting your site and further details is a must for optimizing your site
BUILDING A LIFESTYLE - You have to position your product in people’s mind. How does your cannabis product fit into their lifestyle? Your brand should convey feelA STRONG NARRATIVE:Reinforce what your message is. Do you want to be all about small batch and limited offerings? What do you believe is your brand’s purpose? Of course you want to sell product, but you’ve got to inject your story into the overall presentation
IDENTIFY YOUR AUDIENCE:Who are you selling to? Does that audience fit with the lifestyle you want to convey and does your narrative resonate with that audience. It’s essential that you identify your audience from the jump because all the extremities of your business need to connect with them.
DESIGNIt’s great that so much of the cannabis business focuses on the product, but if you can’t present it properly you’re missing out on a opportunity to build brand preference and equity. You may have something in mind or have a scribble on a napkin, but a name or logo is just portion of design. There are affordable ways to hatch out your design with sites like 99Designs, Upwork or if you’re in the market for something more all encompassing you may want to contact an agency that is familiar with the cannabis space.
Having a variety of flowers gets your visitors perusing through your site and encourages them to hang around a bit and get familiar with your product offerings. Having a good understanding on popular and new strains gives your potential customers confidence in you as cannabis connoisseur.
The process of extracting cannabis into other products is becoming more and more technical and ultimately better. New types of cannabis products are emerging and hot sellers and are opening new markets from people who want to enjoy the benefit so cannabis without smoking weed. Capsules, shatter, budder, creams, oils and many more open up whole new sales opportunity.
They're here to stay and these smoking apparatus are a lot more sophisticated than the vapen pens billowing Cotton Candy plumes. The coils and battery life of such devices really have improved and you can get a good haul of them. It’s one a few reasons making this convenient cannabis consumption device and for those reasons they are important to have offered on your site for new customers and current fans of pens.