5 PROVEN - Strategy to Launch
Your Cannabis Website
Your Cannabis Website
You're just about there. You have been working tirelessly for months to get your custom built cannabis site to finish line.Over the last 12 months, you have been perfecting the design and it looks amazing. You have been working relentlessly with your team to build your own cannabis business, creating your own brand and you're hitting the green rush at the perfect time.It's now finally time to launch your cannabis website and share it with the world… it’s go time!
Your ecommerce solutions for cannabis is finally readyLaunch day comes, you tell all your friends about it and crickets…. 80 visitors and 5 sales and your know every person that ordered. Surprising this is not that uncommon if you're not that tech-savvy.Some people have the most outlandish expectation with respect to e-commerce and the humongous world that we call the Internet. They truly believe that Kevin Costner's Field of Dream analogy is true “build it and they will come “ but nothing could be farther from the truth if you're trying to promote or sell weed online.You must have a comprehensive digital strategy that ensures you reach each planned milestone along the way and that you have the ability continually pivot and innovate to ensure your success as cannabis entrepreneur.The biggest objective of any startup business should be trying to break even as soon as humanly possible. If you have been there before, you know flying in the red is a constant stress. It's frankly a ticking time bomb, you may raise money that lets you breath for minute or two but the reality is, being dependent on investor’s money to continually move your business forward sucks… Shitty sleep, stress and its alway interferes with other parts of your life.So, we have put together 5 proven strategies to launch your cannabis website, all of these pre-launch campaigns have been successful in different industries. We believe that anyone of these five strategies can be used to launch your weed business successfully.If done correctly it will help your business in so many ways but here is a short list featuring 3 points to get you to start to think about what you’re going to have to do to come out on top.
1.Team Excitement - no disappointment out of the gates will get your team firing on all cylinders right out of the gates and it will keep the team morale high. Always set low expectations with the people around you though, the massive success stories we all hear about of companies having overnight successes are anomalies. So, make sure the team has realistic goals for your launch campaigns in order to avoid the feeling of being deflated.2.Your Overhead Burn - as soon as you press “GO” you have a completely different job to fulfill every day - logistics, marketing, customers services etc… the reality is that not one person will perform all of these tasks, so your burn, that is, the money you spend each month, will increase considerably after you launch.3.Raising money - to raise money in the early stage before the business is proven is a costly endeavour. Make sure you give yourself enough time to allow your cannabis business to get to point where it is self-sustainable. Our best advice is: follow our blog.